Tuesday, April 26, 2016

Style Guide

Style Guide for Bear Bones Systems:


Small print on the website is Nimbus Sans with the most comparable font in google drive as Abel. If it’s not in the fonts go to add-ons>“Extensis Fonts”> Abel
Bear Bones Systems is in Cinzel Font
Bones is in black font with a white shadow
“BEAR SYSTEMS” is 25% grey
Website only has 75% blue/gray accents in some lettering, buttons, and header design throughout

Modified Words from original website:
  • Drop-ins
  • Flatbed
New Website:




Audience:


Stacy is 35, and wants to find the perfect gift for her husband on their 10 year wedding anniversary. Her husband Jared, loves to go kayaking in the many reservoirs around southern Utah but would prefer not to carry the kayaks on top of the car anymore. They enjoy spending summer days on the water with their 4 boys, who are also very active in the quading and dirt biking community.
Skyler is 24, he lives in St. George and attends Dixie State University. When he isn’t in class or studying he likes to ride dirt bikes in his free time considering southern Utah has some of the best trails around with easy access and close to the city. Skyler however doesn’t own a Truck, he has a small SUV with a hitch but no trailer. He lives with a friend who has a truck and always does the driving when they go out and ride. His friend has a new job that has taken a lot of his riding time away so Skyler is stuck without a way to transport his bike.   


Randy is 47, he currently lives in Casper, Wyoming and just went through a terrible divorce where he was left with his Subaru, one fourwheeler, a rifle, and a dinky two bedroom, single car garage home. While his wife managed to walk away with all the off-road toys, hunting equipment, his truck, and a big 4 bedroom home. Randy was a big hunter and had the equipment to do so, but now in order to provide food for himself he will need something to haul his fourwheeler around on that is relatively small since his garage is limited to storage.

Ashton is 17. He rides dirt bikes competitively but he drives a Toyota Corolla and his dad can’t take him to every competition with his truck. His dad decided to invest in a Bear Bones System trailer for Ashton so that he could haul his bike to all of his own competitions and not be restricted to the free time of his dad. At his competitions people began to ask him about his new trailer because it was unlike anything they had ever seen. Over time he met a new friend who races in a different division and they began to carpool and share the trailer. When the trailer is not hooked up they switch off which garage they leave it in although neither family notices its presence when it is tucked away.








New Logo:


bearbones.png

















Product Brochure:



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