Starting out with the focus on contrast, the fuchsia/pink color that is set at the background provides contrast enough to distinguish a difference on top of the background because of the shadow but not enough to make you feel part of the advertisement. Along with the contrast comes texture, being related to this, it makes things look very flat.
Originally I thought that this was a cucumber because of the size it represented. The orientation of the vegetable in this picture makes it look smaller than it is supposed to be. After looking at it longer I decided it was supposed to be a zucchini.
The big yellow thing at the top of the zucchini looks like a sun, This probably is misrepresented in what the creator was trying to do by just gaining attention to the inside of the shape.
All in all, this advertisement makes me feel anxiously angry inside with no harmony felt. The color is not a pleasing or relaxing, and on top of that, for a men's facial razor advertisement why would I want to think of male genitalia in the process of shopping for my face? GLIDE missed the bus on the design award
Schick on the other hand knows how to relate to the consumer. The contrast of texture from the light coming through the windows of the old classic car and the lights and dark's in color create the contrast that brings harmony to the advertisement making one feel relaxed and comfortable. Under that photo shopped beard is a beautiful woman that her bright curled hair creates energy by using diagonal and vertical lines throughout. Unlike GLIDE, Schick displays a problem, and creates a solution to it. Having the model on the left side with her arm up creates a feeling of position and orientation that makes it feel like you're in the car with her. This ad capitalizes on the Law of Closure and lets our mind continue the picture.
Another thing noticed in the design process of this ad is that these are two things that men love. CARS and WOMEN. When they are added together the likelihood of a man buying this product is far greater when he can relate and or be attracted to the ad.
