Style Guide

Style Guide for Bear Bones Systems:

Small print on the website is Nimbus Sans with the most comparable font in google drive as Abel. If it’s not in the fonts go to add-ons>“Extensis Fonts”> Abel

Bear Bones Systems is in Cinzel Font

Bones is in black font with a white shadow

“BEAR SYSTEMS” is 25% grey

Website only has 75% blue/gray accents in some lettering, buttons, and header design throughout

Modified Words from original website:

• Drop-ins
• Flatbed

New Website:

http://joshboggess44.wix.com/bearbones

Audience:

Stacy is 35, and wants to find the perfect gift for her husband on their 10 year wedding anniversary. Her husband Jared, loves to go kayaking in the many reservoirs around southern Utah but would prefer not to carry the kayaks on top of the car anymore. They enjoy spending summer days on the water with their 4 boys, who are also very active in the quading and dirt biking community.

Skyler is 24, he lives in St. George and attends Dixie State University. When he isn’t in class or studying he likes to ride dirt bikes in his free time considering southern Utah has some of the best trails around with easy access and close to the city. Skyler however doesn’t own a Truck, he has a small SUV with a hitch but no trailer. He lives with a friend who has a truck and always does the driving when they go out and ride. His friend has a new job that has taken a lot of his riding time away so Skyler is stuck without a way to transport his bike.   

Randy is 47, he currently lives in Casper, Wyoming and just went through a terrible divorce where he was left with his Subaru, one fourwheeler, a rifle, and a dinky two bedroom, single car garage home. While his wife managed to walk away with all the off-road toys, hunting equipment, his truck, and a big 4 bedroom home. Randy was a big hunter and had the equipment to do so, but now in order to provide food for himself he will need something to haul his fourwheeler around on that is relatively small since his garage is limited to storage.

Ashton is 17. He rides dirt bikes competitively but he drives a Toyota Corolla and his dad can’t take him to every competition with his truck. His dad decided to invest in a Bear Bones System trailer for Ashton so that he could haul his bike to all of his own competitions and not be restricted to the free time of his dad. At his competitions people began to ask him about his new trailer because it was unlike anything they had ever seen. Over time he met a new friend who races in a different division and they began to carpool and share the trailer. When the trailer is not hooked up they switch off which garage they leave it in although neither family notices its presence when it is tucked away.

New Logo:

Product Brochure:

Communication Artifact- Bear Bones Systems

As a group project, we chose to revamp Bear Bones Systems LLC. We created and provided a new website, logo, instruction/sales brochure and a 30 second spot commercial. I was in charge of giving the website a make over . To provide a little background on the website the owner of this company is my uncle- a mechanical engineer. He built the website and just as you might guess, he had never built one before and so consequentially it is a bit choppy. But to be fair, I have never built a website either. The skills I was able to put on display came from the design principles I have learned over the last couple months and a guide provided by wix.com  The above image is the landing home page for the old website bear-bones.com. It is really plain and doesn't have much going on. If you scroll down it just has a gallery of pictures with little to no description.  As you scroll through the rest of the website, there is great information about the project, but its not appealing to the aspects of design and what Rutledge has to say. The goal is to redefine the relationship between the human, the vehicle, and the trailer. It's time for a make-over.

Welcome to the home landing page of the new redesigned website for Bear Bones Systems. In order to make this website flow with continuity I followed a group made style guide, the Bear Bones Systems is in the font of Cinzel. The "Bones" is in a black font with a white highlighted shadow, giving the image of bones "Bear Systems" is a 25% gray.

In order to keep design in the cross hairs I had to remember the vocabulary of design. It was very important to me that the website lined up and pointed the consumers eyes in a direction on the page to lead to the next thing. The reason for this was because the old site didn't do that at all. In fact, on the new website half way down on the landing page is a description on the left and sliding images on the right side panning through the product, creating motion through lines. Moving on to texture, the image on the front page has a black and white filter over it. This helps to define texture in not only the image itself, but every part of it from the asphalt to the tires. The picture also shows great figure/ground relationship. I used a 25% gray font to do all of the lettering on a black background except in the header and some areas with a 75% blue-gray. This helps to create more continuity as well as figure/ground relationship.

Above is another page of the old website that just doesn't follow the axioms of web design. It doesn't really follow the Gestalt principles either. Below is the the same section of the website, but with a lot less clutter. I followed the law of similarity matching it with the rest of the website also it is resembled in the products page where each drop in is placed together to achieve maximum understanding. The law of proximity was recognized throughout, but more importantly on the name of the company on the home page. I brought the lettering together on a vertical and horizontal aspect. The law of Pragnanz was a simple, yet appealing website that was smooth flowing. On a side note this trailer is a simplest form product as well. The law of closure is represented with the black background, trying to enclose and highlight the important words and images. Finally the law of continuity is throughout the website and other products because we used a style guide that everyone contributed too. The new website can be found at http://joshboggess44.wix.com/bearbones 

Mis-en-Scene

"Now You See Me" is one movie I haven't heard bad things about. Although you can find negativity about anything on the internet, in my peer group it seems that everyone seems to like, if not love this movie. One of the reasons I love this movie is because it was the movie playing on the blind date where I met my now lovely wife.

The Director behind the magic is Louis Leterrier born June 17, 1973 in Paris, France.

The movie was released in 2013 on a $75 million budget and according to IMBd.com this movie brought in $351.7 million in the Box Office. Leterrier has directed 6 other movies since 2002, some of those include The Transporter 1 & 2, The Incredible Hulk, and Unleashed. Something common found in all his movies is that they are fast paced, action packed movies. From one movie to the next he has learned how to get his audience involved. Something that I cant help to notice is that in this particular scene of this movie it is robbing a bank in Paris, France of nearly 3 million euro. The connection comes to light when it comes to light that Leterrier actually grew up in Paris and was there until he was 18. Cant help to wonder if there was a personal connection there... In an exclusive interview by ComingSoon.net, Leterrier talks about how he loves magic and really wanted to direct this film, "I had to prove that I was the right guy for the job and that maybe some of the movies that I’d done before weren’t representative of who I am really inside and the kinds of films I love and want to make."

The Director role comes into place when it comes down to visualizing the written script, and then translating it into real picture and audio on a screen. Because the Director is responsible for how the film does (success or bomb), it is crucial that the Director has a primary part in selecting the right filming location, cast, and crew. They then direct the actors and begin practicing parts in rehearsal to make sure everything goes smoothly (position and placement of actors and script). Not only do they manage the cast and crew, but they oversee the cameras, lighting, audio, design and anything else that may go into to the making of the film. To add a little more stress to the situation, the Director is responsible for staying within the budget for the film.

Gestalt Principles Represented:

Law of Continuity: The Law of Continuity is represented in the different scenes from Las Vegas and the bank in Paris for the bank job to look real and believable. It has to be simultaneously smooth in order to make it seem like a legitimate magic trick. When the man is in the bank vault, communication through the headset must also display continuity. 

Law of Closure: The Law of Closure is represented on stage when the three magicians are starting the magic trick and create a triangle around the middle of the stage enclosing the man that is transported. The representation of a triangle relates to the actual strength of how strong a triangle is, and how strong the trick is about to be.

Law of Proximity: The Law of Proximity is expressed here between the stage (performers) and the audience. It clearly shows a difference between the two and separates them, while at the same time it groups them together.

*http://www.comingsoon.net/movies/features/104713-exclusive-interview-now-you-see-me-director-louis-leterrier